When environmental campaign group A Plastic Planet conducted their recent survey asking Brits whether a ‘plastic-free’ aisle in their local supermarket was a good idea, they were expecting strong support from the public. Yet the results were overwhelmingly in favour of the scheme – highlighting a growing concern regarding our widespread use of plastics and an appetite for safer, greener alternatives.

Over 90% of those surveyed expressed concern – and favoured a ban

Consumers were asked whether they would support or oppose an aisle in their local supermarket that was completely free of plastic packaging – only featuring products without. Overall, 91% were in favour of the idea, with 81% expressing additional concern over the amount of plastic packaging we throw away each year in the UK.

The results reflect a growing trend amongst the public of concern and increased mindfulness when it comes to recycling and opting for sustainability over convenience. Year on year awareness of non-biodegradable waste grows, and more of us aim to recycle and reduce on a personal level. This leads to an expectation amongst consumers that companies should follow suit, the idea being that a concerted effort incorporating large firms will help to combat an issue that threatens to have an irreversible impact on our planet.

Consumers call for a ban on plastic – so companies follow suit

“Consumer demand for products that generate less plastic waste is higher than ever,” Explains A Plastic Planet co-founder Sian Sutherland. “It’s becoming increasingly clear that the Great British Public wants a fresh alternative to goods laden with plastic packaging. Too much of our plastic waste ends up in oceans and landfill.” This is certainly something that retailers and hospitality brands are taking on board – risking losing business and gaining bad publicity if they ignore the public’s desire for more future-friendly practices.

A trend that extends to the hospitality industry

A desire for sustainable practices and responsible retailers extends to the hospitality industry – where consumers now expect to see biodegradable packaging, compostable coffee cups and a cutback on single-use plastic products. Three years ago, Mandano research conducted suggested that ‘people react positively towards companies that use sustainable packaging – and would consider switching to a comparable brand that offered a more sustainable option.’ The recent results from A Plastic Planet along with findings from other studies suggest that public demand for plastics is reducing year on year – with increasingly positive consequences for companies who choose to be environmentally friendly.

Cost-effective, caring alternatives

At Biopac, our principle focus is providing cost-effective, quality alternatives to harmful plastic products, enabling companies to easily and inexpensively integrate eco-friendly practices. Out of 2.5 billion takeaway coffee cups, just 1% are recycled – This was heavily publicised last year and stunned consumers. Our already popular ‘I’m a green cup’ and ‘I am not a plastic cup’ products have become even more popular with catering outlets looking for an alternative much kinder to the environment, and our range continues to grow to meet demand – including our innovative ‘no sweat’ sugarcane boxes, and fully compostable straws.

As always, it’s important for companies who are keen to make a difference to be aware of products that claim to be environmentally friendly, but actually don’t possess the credentials to be classified as such. Some eco-friendly products only fragment into tiny pieces – pieces that still take 200 years to degrade. Always opt for genuine, fully biodegradable alternatives that are better for your company, and the environment.

Browse our extensive range of sustainable, plastic-free packaging and biodegradable items here.

Click here to read the full report from A Plastic Planet.